Access Bank Zambia Limited, has unveiled its new brand identity in Zambia.
This follows the successful merger between Access Bank and Diamond Bank in Nigeria in April this year.
The concluded merger creates a pan-African financial services champion with a new brand and visual identity that fuses together the best of Access Bank and Diamond Bank.
Access Bank (Zambia) Limited Managing Director Joana Bannerman said the bank is overjoyed by the new brand identity which builds on two iconic brands.
Ms Bannerman said the new brand and logo demonstrates a refreshed strong brand that is here to serve Zambia, Africa and the world at large.
She said the coming together of Access Bank and Diamond Bank presents an opportunity of a more formidable bank in Africa.
“The merger has created the largest retail bank on the continent thereby proving a platform for our teaming customers and potential customers to access and benefit from our top-notch digital products and financial services,” she said.
Speaking at the same event, Caleb Amos Mulenga, Access Bank Zambia Board Chairman, said the unveiling of the new brand identity signifies the Bank’s global appeal and strategy of becoming Africa’s gateway to the world.
Mr Mulenga said also the launch of another digital platform Access Mobile App, a platform that empowers customers with flexibility and convenience.
He said the merger of the two banks has created a bank that is not only big with huge capital base, but also strong in terms of expertise and technology.
Access Bank now has about 29 million customers and over 27,000 staff in 12 countries across three continents.