145 travel agents trained to market Zambia’s tourism

 145 travel agents trained to market Zambia’s tourism

Brazil’s Premier Tourismo Club, in partnership with Africa Nova and Mailnews Tourismo have trained about 145 Travel Agents to market Zambia’s tourism sector in South America.

The Brazilian Travel Agents took part in a virtual seminar organized by the Premier Tourismo Club before they undertake the task of marketing and promoting Zambia’s natural wonders in South America.

Speaking when she opened the seminar, Zambia’s Ambassador to Brazil, Alfreda Kansembe-Mwamba expressed confidence that the training will build capacity among the Travel Agents on Zambia’s tourism sector, a move that will enable them to easily sell Zambia as the best tourist destination in Africa.

Dr Mwamba said Zambia is the best tourist destination in Africa as it boasts of numerous waterfalls that present a spectacular sight of unmatched beauty and splendor.

The Zambian Envoy urged Brazilian Travel Agents and all cooperating partners spearheading the marketing of tourism, to visit Zambia and enjoy the rich cultural diversity.

She said the backing of Travel Agents in Brazil and now that tourism was on the upswing globally, it can improve Zambia’s economy and enhance its image as a beautiful destination.

And Zambia Tourism Agency, International Tourism Promotion Manager Angela Chimpinde described the initiative of training Brazilian Travel Agents as a great move of marketing the country’s tourists’ attractions, adding that Zambia is looking forward to welcoming a lot of tourists from Latin America.

Meanwhile, the Director of Premier Tourism Club Sergio Jose Maciura has disclosed that the Travel Agents will soon be accorded an opportunity to visit Zambia and learn of the vast rich tourist attractions the country is endowed with.

He said the Zambia online tourism project has generated maximum interest from Latin Americans who cannot wait to sample Zambia’s rich tourist attractions.

In August last year the Brazilian Premier Tourismo Club at a tourism Expo, expressed interest to partner with Zambia in marketing the country as the best tourism destination.

This is contained in a statement issued by Grace Makowane First Secretary Press and Public Relations, Zambian Embassy to Brazil.

Alice Nachilembe


Alice Nachilembe is a Journalist who yearns for a better country with leaders being accountable to their mandate without oppressing the governed.